Starting a business with a new brand name? You’ve got quite a challenge ahead of you. Not only are you dealing with the learning curve that comes with a fresh, untested company, but you’re also facing a huge competition. If you need any strategies to achieve your entrepreneurial goals, then, you will need an effective
In today’s hyper-digitized business environment, success and failure are linked to the technology each company brings to the table to get things done- this is why Amazon was able to morph from a garage-based online bookstore into the ‘everything store’ (leading eCommerce store). For the average small business, however, inventing a technology infrastructure isn’t just
An effective, user-friendly site can be a key marketing asset for businesses when targeting Millennials. Mobile-friendly sites with compelling visuals are becoming the new standard. The time has come: millennials are ready to surpass the baby boomer generation in numbers and purchasing power. Born between the early 1980s and the early 2000s, millennials are the
Did you know that poor website design can really hurt business conversions and sales? An unattractive site deserves a website redesign. Regardless of your company size or industry, though, it’s important that you build a strategic approach to your website redesign. Evaluate what’s not working, what does currently work, and what goals you wish to
Emails are important but they are also in plenty if you open your email box every time. Very seldom it would happen that all the emails in your inbox would actually catch your attention. For an individual, their time and efforts to read an email are crucial, they don’t read them all. They do only
As the story goes, it was just more than 100 years ago that Henry Ford declared at a company meeting that his customers could purchase any color car they wanted, given that it was black. Leaving aside the actuality of this story, we can speak that the way we understand and cope with consumers has
Regardless of the global economic vagueness, eCommerce sales go on to grow at a positive pace, now collected for 14.3% of all retail sales globally. More fascinatingly, eMarketer predicts the eCommerce share of gross global retail sales will hit 23% in the year 2023. This opens the opportunity for store’s searching to create or spread