Lerpal Inc.

Hearst Digital Magazines has a global audience of 400 million unique visitors, with 25 brands in the U.S., and close to 200 websites around the world. Some of the well-known magazine titles under Hearst Magazines include Cosmopolitan, Esquire, Elle, Good Housekeeping, and Harper's Bazaar.

Challenges

• Balancing scale with quality performance, a critical need for the client, where updates have far-reaching impacts on a vast customer base. 

• Managing the limitations of the existing content management system while developing a new CMS that fully addresses all content managers’ needs. 

• Integrating new services and technologies into a complex and extensive internal ecosystem. 

• Revamping the search experience on the websites for better user engagement, improving navigation and optimizing page load times for a more satisfying user experience.

Solutions

• In partnership with Hearst, we have further developed and sustained a scalable, high-performance architecture. This robust framework is designed to effectively manage the expansive needs of Hearst’s global audience.

• Our collaborative efforts in building the new CMS have been successfully tailored  to align with the creative vision of Hearst’s content teams.  

• With a holistic approach and meticulous attention to detail, we have effectively incorporated new services and technologies into the client’s vast tech ecosystem, ensuring enhanced operational efficiency.

• Through continuous extensive A/B testing we have been providing valuable insights into user behaviors. This has enabled Hearst to better tailor their content and make adjustments to user interfaces accordingly. As a result, user session times have notably increased, boosting ad revenue across Hearst websites. 

Tech Stack

React, Python, Flask, Django, Falcon, Backbone, Javascript, AWS, Data Science, Load Balancer, Machine Learning, Optimizely.

Results

The seamless integration of Lerpal’s experts into Hearst’s internal structure has accelerated team productivity and enhanced their adaptability, effectively meeting the dynamic demands of the market.
Marking 3 years and still advancing, Lerpal continues to work with major Hearst domains, including Cosmopolitan, Elle, Car and Driver, Men's Health, Vogue, and more, contributing to their digital growth and global impact.

A leading marketing agency under Hearst Group, iCrossing crafts experiences that influence consumers to act. They handle brand transformation, strategy, and redesign, including websites and other digital assets.

Challenges

• Managing multiple content management systems

• Meeting specific requirements of diverse clients

• Resource scaling to ensure timely project execution.

Solutions

• Recognising the dynamic nature of the client’s domain, we utilized Agile principles and assembled a dedicated team of experts, ensuring timely delivery for each project. 

• We’ve used Drupal and Contentful to help develop content management systems, Next.js and React JavaScript Library for great user experiences across various platforms. The new user interfaces include helpful features such as content preferences, personalization, language choices, and notification settings.

• Our team helped redesign and support websites for well-known brands such as Wella, L’Oreal and La Roche Posay, developing solutions that minimize reliance on developers for everyday website management. 

• We’ve empowered data-driven decision-making with real-time analytics integration to track user engagement, content performance, and platform usage.

• Our experts have also performed integrations with various social media platforms for community engagement and content sharing at ease.

Tech stack 

Drupal, Contentful, React, Next.js, Amazon Web Services, Microsoft Azure.

Results

Integrating Agile principles into our workflow has allowed us to adapt to shifting needs and deliver projects on time. This ensured iCrossing could respond quickly to client requests and market dynamics. 

With a user-friendly tech stack content creators can now publish, manage, and personalize content without relying heavily on developers.

Leveraging our real-time analytics to better understand user behavior, creators can craft more engaging experiences and optimize their websites for better results.