StrategySoda

Arava, a cosmetic brand based out of Sri Lanka. It is launching an organic formula based product range of shampoos, hair masks and packaging merch in the United Kingdom. PACKAGING We collaborated with Arava to design the packaging of their products. They wanted to have a packaging that’s very minimal but striking, with that in mind we developed eye-stopper packaging designs that one can’t ignore whether it’s placed along with other products on a shelf, or a product display.

Introducing ‘Ultra Italia,’ a premium Italian wood coating that is made in Italy by Verinlegno and imported by Jubilant Agri and Consumer Products. Why Italian? When it comes to wood finishes, Italian craftsmanship reigns supreme. Renowned for their exquisite artistry and unwavering commitment to quality, Italian wood finishes elevate interiors to new heights of refinement and elegance. SOCIAL MEDIA MARKETING We collaborated with ‘Ultra Italia’ to build a narrative for their social media marketing, we derived solid narratives for creative development based on insights after through research and ideation. CREATIVE VIDEO PRODUCTION Ultra Italia made waves at ACETECH Delhi, Asia’s biggest expo, and we presented it all online with stunning Instagram reels! We crafted creative videos to make the announcement before the event to create a buzz, put across daily highlights, and a closing video of gratitude to all the visitors.