The Client: Bivvy The Problem: Bivvy, a growing pet insurance provider, had just recently launched when they began work with Sure Oak. Bivvy was looking to rank for several keywords in order to help pet owners find them on Google. Bivvy focused on improving its on-page SEO and Sure Oak provided support with its link building services. The Solution: Bivvy did what we would recommend for any business with a new website: invest early. From a link building perspective, this was an ideal situation. Sometimes websites will write a blog post that ends up generating the bulk of the website’s traffic. This isn’t necessarily a bad thing, but a healthy link profile means a well-rounded link profile, and that means links to the homepage and other important pages on the website, not just a single blog post. But, with Bivvy, we were able to build a comprehensive, high-quality backlink profile from the beginning. Initially, we focused on building links first to the pages that carry the most authority. For Bivvy, it was the homepage and a page explaining how they were different from their competitors. After generating backlinks to those pages, we shifted our focus to gaining links for several blog posts on Bivvy’s website. These posts included topics like, “How To Go Social: Group Activities for Your Pet,” “Dogs: the Ultimate Discount Gym Membership” and “How to Pamper Your Pet on a Budget.” The Results: In only a few months, Bivvy’s organic traffic grew 773.58% from August 1 to March 1. “Since our backlink work started with Sure Oak, we’ve seen a jump in many branded and non-branded keywords and a lift in our Ahrefs ranking. We value the work that Sure Oak has done, and continues to do, on our behalf!” - Bivvy

The Client: AdvancePoint Capital The Problem: AdvancePoint Capital, a loan alternative company, struggled to find the right SEO agency while also investing heavily in PPC. Wanting to focus on achieving organic results and compete with industry titans, AdvancePoint Capital turned to Sure Oak for SEO. The Solution: Due to the competitiveness of the business loan industry, a comprehensive SEO strategy was the primary way to increase AdvancePoint Capital’s visibility in search engines. Existing pages on the site needed to be re-optimized, new pages targeted at previously unexplored high-volume, low-competition keywords needed to be created and the site needed more high-quality authoritative backlinks pointing to it. Although increasing the number of leads from organic search was one of our biggest goals, it wasn’t the only one. The other goal was to increase the website’s authority. We accomplished that too, by implementing a comprehensive link-building strategy comprised of both contextual and scholarship links. Our link-building campaign helped increase the domain authority of their website from 20 to 28. The Results: In four months of working with Sure Oak, lead volume for AdvancePoint Capital quadrupled and organic keyword rankings grew by 200%.

The Client: Mattress Nerd The Problem: Mattress Nerd hired Sure Oak to improve their domain authority (DA) and overall keyword performance. They were lagging behind their competitors in both areas of their website and wanted to take action. When Mattress Nerd partnered with Sure Oak, they had a DA of 41 and ranked for an estimated 35,000 keywords. The Solution: For Mattress Nerd, Sure Oak rolled out a comprehensive link building strategy that included building both scholarship links, which primarily help boost domain authority (DA), and contextual links, which we used to increase traffic to specific, high-priority pages on the website. The combined approach proved to be very fruitful for the domain and target pages. In just two months, we noticed a ~124% increase in organic traffic and a 28% increase in organic keywords. A diverse and strong backlink profile, coupled with an on-page strategy Mattress Nerd executed in-house, helped the website reach its true potential in only a few short months. The Results: Organic traffic to the site grew 243% from November 1 to April 1.

The Client: QuizGriz Problem: One of the most important ways to make sure Google understands your website when it does a crawl is to only add content that’s related to your business. But for QuizGriz, that’s a bit difficult. Because they’re a quiz generator, their website includes information about an incredibly wide range of topics, from the pyramids to classic cars. However, the wide range of information also posed an opportunity. Solution: While optimizing a website with content related to so many different topics has its challenges, it also has its advantages. The fact that QuizGriz’s website had URLs and content related to so many topics meant there were a lot of potential keywords to target, many of which competitors weren’t capitalizing on. Identifying those keywords was step 1. The next step was integrating them into QuizGriz’s existing content — it turns out, when you have a quiz creation website, you already have content related to nearly any and every keyword. In addition to developing a content strategy centered around existing content, Sure Oak performed a technical audit of the QuizGriz website, providing ways to improve its overall performance. We also executed a link-building campaign that more than doubled the number of referring domains. Results: Organic traffic to the site grew 133.5% from January – June.