Essential Shopify Apps Every Merchant Needs for Success

_ Essential Shopify Apps Every Merchant Needs for Success

E-commerce is an emerging business, and more and more businesses are selling online. Among other top e-commerce CMS platforms, Shopify is getting popular among new entrepreneurs because of its easy-to-use features.

There are countless Shopify apps that make using the CMS much easier. These help users enhance their e-commerce store with efficient capabilities, streamline tasks, enhance customer experiences, and monitor and improve sales.

Browse: Top E-Commerce Development Companies 

Let's dive into some of these popular apps that you as a merchant should know about. 

Top 9 Essential Shopify App For Merchants

1. Wiser

This innovative Shopify App is your go-to for AI-powered product recommendations! The feature-rich platform offers tailored recommendations, from browsing-inspired widgets to AI-based suggestions. Enhance your site, emails, and post-purchase interactions for personalized shopping experiences. With A/B testing and journey mapping, optimize your strategy effortlessly.

Key Features:
• AI-Powered Product Recommendations: Leverage advanced algorithms to analyze browsing patterns, preferences, and order data for personalized recommendations.
• Multiple Recommendation Widgets such as:

  1. Frequently Bought Together: Boost sales by suggesting complementary products based on customer behavior.
  2. Cart Page Recommendations: Increase average order value with targeted product suggestions on the cart page.
  3. Smart Popups: Capture attention and drive impulse purchases with dynamic upselling and cross-selling offers.
  4. Post-Purchase Upsell: Increase customer lifetime value by recommending relevant products after purchase to drive repeat business.
  5. Email Recommendations: Extend personalized product recommendations to your email campaigns to enhance engagement and conversions.

• Match the right service/product with the right customer at the right time.
• Relevant recommendations increase conversion rates and generate more revenue.
• Better insights into user behavior means better results in increased user engagement and retention.
• Drive higher conversion rates and boosts revenue through upselling and cross-selling opportunities.
• Experiment with different recommendation strategies, gain valuable insights into customer behavior, optimize marketing efforts to maximize ROI.
• Engage customers with targeted offers, encouraging them to explore additional products and make more informed purchasing decisions.
• Integration into your email campaigns, results in higher click-through rates, improved email engagement, and ultimately, increased sales.

• Incomplete or outdated data can affect the quality and relevance of recommendations.
• Needs diligent supervision and fine-tuning.
• Complexity in pricing strategy may necessitate specialized knowledge and skills.

Pricing: All the Plans switch based on monthly store orders. However, a 30 days Free Trial is available in all the plans by default.

Learn More About Wiser

2. Yotpo


yotpo is a powerful Shopify e-commerce tool that provides functionalities like customer reviews, SMS services, email, loyalty and referral programs, and subscriptions.

It is a multipurpose Shopify app that helps to boost revenue and help with user-generated content.

Yotpo Pros & Features:

  1. Yotpo's review system helps build trust by showcasing authentic customer reviews and ratings.
  2. Using User-generated content helps to build social proof.
  3. Using loyalty programs helps to encourage repeat purchases and build customer loyalty.
  4. Customizable email templates for review requests, ensuring consistent branding.
  5. Advanced AI tools provide actionable insights from customer reviews and feedback.

Pricing: It has different pricing according to the products you need. It also allows you to customize your products. Yotpa's full bundle starts at $828/month whereas most popular Reviews & UGC products start at $79/month.

3. Klaviyo


Klaviyo is a marketing tool that helps your personalized communications. 

Check your inbox you might have received a personalized product recommendation from your favorite store, well this is called personalized communications.

Klaviyo helps to improve customer engagement through targeted email campaigns whether you are reaching new leads or re-engaging with customers.

Klaviyo Pros & Features:

  1. Based on customer behavior and purchase history, it allows for highly targeted email campaigns.
  2. You can segment customers into specific groups for personalized marketing that improves engagement and conversion rates.
  3. It helps with personalized and timely communications.
  4. Allows for A/B testing of emails to optimize subject lines, content, and send times for better performance.
  5. It helps with SMS marketing to reach customers through text messages.
  6. It has pop-up form features to capture email addresses and grow your mailing list.
  7. It provides detailed reports and dashboards to track the performance of your email campaigns and customer engagement.

Pricing: Free to use for 500 emails and then $45/ month for email. For both email and SMS $60/ month

4. Plug in SEO

Plug in SEO

Plug-in SEO is an all-in-one SEO app that helps Shopify sites boost ranking on SERP. 

Every business wants to rank at the top of SERP. For this, you need an app/plugin like Plug in SEO that helps to boost ranking, scans your site for SEO issues, provides actionable recommendations, and helps you optimize your content for better visibility.

Plug in SEO Pros & Features:

  1. It helps you provide detailed SEO audits to identify and fix issues affecting your site's performance.
  2. Offers valuable SEO tools and insights at a reasonable cost, making it accessible for small and medium-sized businesses.
  3. It provides help in identifying and implementing effective keywords to target in your content, improving search engine visibility.
  4. You can easily add and manage meta tags, including titles and descriptions.
  5. Provides content suggestions.
  6. It generates detailed reports on your site's SEO performance.

Pricing: From $29.99/month. With a Free trial.

5. Smile


Smile is a powerful Shopify app that helps you create loyalty and rewards for customers to encourage repeat purchases.

Every business aims to build customer loyalty to improve repeat sales and long-term relationships. With Smile, you can offer customizable loyalty programs, reward points, and referral incentives that help keep customers coming back for more.

Smile Pros & Features:

  1. It helps to create personalized loyalty programs that fit your brand and customer base.
  2. It engages customers with points for purchases, social shares, and other actions.
  3. Additional referral rewards for customers to refer.
  4. Provides detailed analytics to track the performance of your loyalty programs.

Pricing: From $49/month.

6. PageFly


PageFly is an advanced page builder app that allows businesses to create custom pages that take less time and enhance store design and functionality.

A visually appealing website attracts customers to engage more and PageFly offers the same with custom features like drag-and-drop tools making it easy to create custom landing pages, product pages, and more without any coding skills.

PageFly Pros & Features:

  1. You can easily create pages using a user-friendly drag-and-drop interface.
  2. Offers a wide range of pre-designed templates.
  3. It is designed for responsiveness making sure pages look great on all devices.
  4. Pages are optimized for higher conversions.

Pricing: Free to start and thereafter $24/month with a pay-as-you-go model.

7. Loox


Loox is a marketing solution that allows the collection of photo reviews from customers that help build trust and drive sales.

Customer reviews are excellent social proofs that build trust and drive conversions. Loox encourages customers to leave photo reviews, showcasing real-life product use and boosting credibility.

Loox Pros & Features:

  1. It collects and displays photo reviews from customers which builds authenticity to your store.
  2. It helps with sending automatic review requests to customers after purchase.
  3. Offers customizable widgets to display reviews.
  4. Improves with SEO
  5. It helps to manage and moderate customer reviews easily.

Pricing: From $9.99/month.

8. Printful


Printful is a Shopify app that fulfills on-demand printing. It helps you to sell custom products.

Custom products are demanding business from t-shirts, posters, and accessories, many businesses provide facilities to design custom and print-on-demand services. With Printful you can easily do that without worrying about inventory or fulfillment is possible.

Printful Pros & Features:

  1. Sell custom products without holding inventory, reducing risk and overhead.
  2. Access a variety of products, including apparel, home decor, and accessories.
  3. Automated order processing.
  4. Using Printful’s global fulfillment network you can reach wider customers.
  5. Fully customize according to your brand 

Pricing: Free to install. Pay per product sold.

9. ReferralCandy


ReferralCandy as the name suggests is a referral program app for Shopify that helps increase sales through word-of-mouth marketing.

Word-of-mouth marketing is one of the most effective ways to grow your business. ReferralCandy makes it easy to set up and manage referral programs, incentivizing customers to refer their friends and family.

ReferralCandy Pros & Features:

  1. It offers flexible and attractive rewards to encourage referrals.
  2. It enables automation of referral tracking and reward distribution.
  3. You can gain insights into your referral program’s performance with comprehensive analytics.
  4. Integrates with email marketing platforms to promote your referral program.
  5. Access dedicated customer support for any questions or issues.

Pricing: From $59/month

Top 5 Tips for Choosing the Perfect Shopify Apps for Your Online Store

Shopify apps boost your e-commerce store by automating tasks helping with email marketing, managing data, marketing suggestions, and more. It frees up your time to focus more on business. 

But thousands of apps can help you in various ways, so while choosing the app you must figure out the best according to your business needs. 

Here are 5 tips for choosing the perfect Shopify apps for your online store

  1. Check site speed, website speed is crucial and some apps may reduce or slow down the site after installation. 
  2. Check for compatibility. A version error may occur so make sure to check the compatibility before installation.
  3. Pricing may be an issue after the free trials or demo is over, make sure to learn about pricing prior to installation.
  4. The app must be user-friendly, especially if you are going to use it daily.
  5. The app must have a feature to scale when needed.


Using Shopify apps your store can skyrocket. So it is important to follow e-commerce trends and regularly check for Shopy apps according to your business needs and trends. 

So research while choosing apps and check demos or use tree trials it helps to understand more about the app before integration to your website.

Start with this 9 Shopify app to start with. 

If you are looking for a Shopify expert check out the top Shopify development companies.

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