FANNIT

1040% ROI Increase Top 3 Keywords Growth of 96 to 378! Total Keywords Growth of 1k to 5.8k! Traffic Increase of 20%! New Leads Increase of 21%! Community Health Center of Snohomish County is a non-profit provider of primary medical, dental, and pharmacy services. CHC was founded in 1983 to serve the health needs of county residents who face barriers to health care. The Challenge Before working with Fannit, a medical marketing agency, the Community Health Center of Snohomish was lacking a well-designed website that funneled leads properly into their client management software. Additionally, they were not locally optimized for their multiple locations around Snohomish County. The Solution Fannit worked together with the team at CHC to optimize each one of their clinic locations for the local search trends of their target patients. This was a matter of starting with a long research process to identify the best topics and keywords to be ranking for, and engineering a website that was fit around those themes. From there, it was a matter of taking this internet marketing discipline and engaging through a process of both repetition and refinement each month. Defined customer personas for A/B conversion rate testing Improved landing page and fixed site architecture. Utilized Google Analytics to track goals and marketing efforts. Developed a blog mixed with offsite optimization, Press Release promotion, Guest Posting, and Local Directory Optimization Fannit also works with the following medical industries: Hospitals Community Health Centers Orthopedic Surgeons Medical Spas

$192,000 of New Revenue Generated Per Month Leads Increased to 7,122. An Average of 395 Leads Per Month 24 Average New PI Cases Per Month The Challenge Our Personal Injury Attorney needed aggressive Law Firm marketing services. As a Legal SEO Company for attorneys & lawyers online, we developed a strategy to improve their cost per lead for personal injury cases. They had been using paid search as well as paid lead aggregators for years and wanted to begin to source their own leads to reduce cost while improving lead volume. RH attempted multiple sources for SEO including their own in-house solution but needed to implement an aggressive local SEO strategy that dominated their local market for their niche keywords while staying in compliance with Google. The Solution Personal Injury rankings are some of the highest difficulty keywords to rank as lawyers tend to have more resources to spend on ranking keywords that provide a high average return on investment. To combat the difficulty of the market we needed to do a gap opportunity analysis against their competitors to determine where they could improve with their local seo. Created persona and market research documentation. Implementation of Hubspot and workflow development. Researched niche keywords and gap opportunity analysis. Improved the site structure to help users find what they need quickly. Created an easy content calendar system for competitor relevancy stealing campaign. Improved keyword density via TF-IDF analysis on strategic money pages for 12 different city areas. Analyzed current citations and competitor citations for a local conquest campaign. Implemented a broken backlink and guest posting campaign for increased link velocity and overall website authority.

Our objective was to get them seen as the dominant-level property management team that they are, making it an easy choice for new customers looking to have their property managed. The Challenge The team at NPPM works hard to stay ahead of the game by evolving the business and customer delight. When they first met Fannit, the company had recently updated their website and had 4-5 testimonials on Google Places, but had lost a number of their top rankings for money keywords. The Solution Working with a client who already had an established communication flow was great, but what they still lacked were rankings for their best keywords and social proof showing that they were the “go-to source” for property management within search engine results. Through strong research, optimzations, and high-authority backlinks, they quickly began to rise back in the rankings and capture new customers. Social Proof Campaigns – We wanted to reinforce search engine rankings and optimize leads from the search engine results by demonstrating overwhelming social proof. The campaign we set up to drive testimonials to his Google Places account ended up netting about 38 positive reviews. This left them with 42 reviews total and a rating of 4.4 out of 5 star rating. The next closest competitor has 22 reviews. With this in place, we started refining his rankings. SEO (on-site) – We built landing pages and fixed their site architecture based upon our keyword research. The onsite optimization was vital to keeping their website topics clear and concise for Google indexing. Google Analytics Data/Tracking – Before developing their content marketing plan, we integrated form and call tracking to give us a real-time baseline of the effects of our future marketing efforts. Inbound Marketing Plan (on and off-site) – After fixing their site architecture and data, we developed a blog marketing plan mixed with off-site Social Media, Press Release promotion, Guest Posting, and Local Directory Optimization.

Increased ROI 823.1% Traffic Increased 33% Leads Increased 21% Increased Top Money Keywords 2,584 Positions All time increase of 800k to 3 Million On the Go Moving & Storage is an expert team of movers serving the greater Seattle area. We’ve had the unique privilege of working together with them as they’ve grown from a small outfit of three trucks into a premium moving service with a fleet of over 12 trucks and an enormous storage facility. The Challenge Before working with Fannit, Seattle Movers, “On the Go Moving & Storage” wanted to find the best moving company marketing services possible who focused on mover SEO. They had minimal website conversions which resulted in very few leads coming to the company from the website. In enacting a digital marketing strategy focused around local SEO niches, we helped drive ROI-positive results for On the Go Moving & Storage. The Solution The biggest success in working together has been measuring ALL of On the Go’s marketing activities and tying it back to their bottom-line. We are so proud of the team at On the Go for all their hard work and growth as a team. Created an SEO ranking strategy for local county service areas Targeted PPC highest converting keywords (buyer keywords) Focused design and message of the website to best target the right jobs pain points Optimized website to convert traffic from paid and organic Strategically aligned articles and service pages to discuss the main pain points of the right jobs (content blueprint)