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TDot Performance has huge plans to the future, keeping SEOValley’s™ organic search optimization strategy at the center of its marketing to fuel continuous progress. Once the strategy and target was finalized, SEOValley’s™ worked with TDot Performance’s developers to create an architecture that gives the room for creating hundreds of landing pages for each section that may then be used for promoting the keyword sets finalized earlier. The new site structure not only had separate landing pages for Brands and Make/Model/Year keyword segments, SEOValley’s™ integrated a dynamic canonicalization rule to minimize duplicity in product pages, which is quite common in ecommerce sites. Through proper navigation, breadcrumb, and internal linking, SEOValley’s™ deliberately created a clear and logical path that will help users understand where they exactly are on the site. It also supports search engines in properly crawling and indexing pages present at the deepest level. Once the plan for new sections was ready, the next step was to create an all-inclusive on-site optimization strategy with detailed recommendations for hundreds of thousands of category and product pages. Followed by high-quality link building for important landing pages, the strategy would lay the groundwork for TDot Performance to compete against other large ecommerce sites previously dominating search results SERVICES APPLIED: - SEO Services - Technical SEO - Ecommerce SEO RESULTS: In almost 2 years, traffic & revenue from organic search traffic to the site grew more than 10x. The additional revenue generated from organic search gave TDot Performance the ability to invest in increasing product range and other marketing channels, thus helping the company grow exponentially. Read full case study here: https://seovalley.com/case-studies/tdotperformance-seo