Adam Fard Studio

The goal was to conceive the UX and UI of a web-based, automated app-testing system. The platform is part of Samsung developers' program. We created the user experience and interface around that project from the first concept to the last visual part. The submission and navigation through different tests and related modules needed to be as intuitive and quick as possible. Designs were made through a lot of iterations and feedback with a product owner and an in-house team. Going from the information architecture, low-fidelity to high-fidelity wireframes and finally the UI and icons. Results & Outcomes: Reduced user errors and abandoned test submissions Increased app submission to Samsung Galaxy Store

Morecast is a multiplatform weather app that provides high-quality and professional-level data to customers. We led the design team (UX and UI) of a Morecast app (a Red Bull company) for a year. We went through a weekly design sprint similar to the Google Design Sprint, validating new features, and the concepts and changes across Morecast and related-Red Bull products. The app was designed and built for iPhone, iPad, the Apple watch, Android phones, tablets, and wearables. Results and Outcomes of this project include: The app was downloaded by more than 15 million users with 4.6-star average rating in the app stores Received international coverage in diverse outlets Brought PR value to Red bull brands and events Increased Sales via brand awareness, which impacted the performance of B2B weather-related products

A multi-platform app where users can partake in the city bike service in Vienna; discovering available bikes or empty docks and renting/unlocking bikes by scanning the QR codes on the bikes with a smartphone. We created the UX and UI for the mobile and wearables. The main goal was to make the process of renting a bike and bringing it back easier and smoother for already registered users and new ones. We used QR code technology so that there would be no need to go through a bike station in order to unlock a bike.

The Starling motivates engaged and connected parenting, and helps you grow your baby's brain. The advanced early-education device counts the words your child is hearing each day. We were responsible for the UX/UI of the Starling app, data visualization platform, and the new dashboard app. Results & Outcomes of this project include: Increased user engagement and retention by improving the app usability Reduced costs associated with user acquisition Newly planned features helped acquisition of a new audience