Bird Marketing

Bird Marketing partnered with Mulberry House School, a prestigious independent pre-prep school in North London, to modernise its digital presence and attract prospective families through an engaging, high-performing website and targeted SEO strategy. Known for its academic excellence and nurturing environment, the school required a platform that accurately conveyed its values while increasing visibility in a competitive local market.

Challenges

The previous website lacked the modern design and mobile responsiveness expected by digitally savvy parents. The school’s limited online footprint made it difficult to rank for competitive education-related keywords in North London. Sparse onsite content and few authoritative backlinks further hindered its ability to attract and engage prospective families. Balancing the goals of various stakeholders — from educators to admissions staff — added complexity to the project.

Solutions

Bird Marketing delivered an integrated approach, combining a full website redesign with a focused SEO campaign:

• Web Design: We launched a mobile-first, visually elegant website that reflected the school’s premium positioning. The streamlined user journey made it easier for parents to find key information and submit enquiries. A flexible CMS was implemented, empowering staff to update content with minimal technical knowledge.

• SEO Strategy: Keyword research identified parent search behaviours, informing a new content strategy centred on admissions, pastoral care, and curriculum highlights. We secured backlinks from trusted education, parenting, and local sites, boosting domain authority. On-page optimisations, including improved metadata and internal linking, enhanced search engine crawlability.

Results

Mulberry House School experienced measurable gains following the relaunch. The website attracted higher levels of qualified traffic, leading to a consistent rise in parent enquiries and increased pupil registrations. The project established a strong digital foundation that supports ongoing engagement and long-term growth.

🔍 Curious about our services? Here’s what we used to achieve these incredible results:

Web Design
SEO Services
Hosting

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Bird Marketing partnered with Essex Turbos, the UK’s leading independent turbocharger supplier, to revitalise its digital presence, drive high-intent traffic, and scale e-commerce performance. With a broad customer base that includes garages, mechanics, dealers, and individual car owners, the brand needed a website and strategy that matched its reputation for expertise and service.

Challenges

Essex Turbos’ legacy website was outdated, slow, and lacked full e-commerce capabilities. Inconsistent product data and a clunky interface made it hard for users to find the correct turbo model. Outside of branded searches, organic visibility was minimal, and fragmented PPC campaigns were wasting spend on low-value queries. The competitive landscape for aftermarket car parts also made authoritative backlinks difficult to secure.

Solutions

Bird Marketing executed a complete site rebuild, combining technical SEO, user-centric web design, and data-driven PPC optimisation:

• Web Design: Delivered a sleek, mobile-responsive e-commerce platform featuring real-time stock, secure checkout, and a bespoke “Find Your Turbo” tool. Site navigation was restructured to allow users to filter products by make, model, and engine code in two clicks.

• SEO Strategy: Built out hundreds of new landing pages targeting turbo part numbers and specific car models. Developed an extensive Q&A hub to capture long-tail queries, implemented structured data, and ran a targeted link-building campaign through industry blogs and forums.

• PPC Management: Re-structured campaigns to focus on high-margin SKUs, applied negative keywords to prevent wasted spend, and introduced ad extensions showcasing free next-day delivery and warranty terms. Launched remarketing lists to re-engage potential customers.

Results

Within the first quarter post-launch, Essex Turbos saw a marked increase in organic sessions, enquiries, and conversions. Paid media efficiency improved significantly, with reduced CPA and increased impression share for top-performing products. Online revenue climbed, supported by a higher average order value and stronger brand trust in a competitive market. The new platform has established a robust foundation for future campaigns and growth.

🔍 Curious about our services? Here’s what we used to achieve these incredible results:

Web Design
SEO Services
PPC Services
Hosting

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Bird Marketing partnered with Recipe For Results, a UK-based personal training brand offering chef-prepared meal prep, to build a high-impact digital presence that communicates a dual service offering and drives qualified leads. The brand combines bespoke fitness coaching with goal-aligned nutrition, helping clients achieve results without sacrificing convenience or taste.

Challenges

The health and fitness industry is highly saturated, with personal trainers and meal-prep companies competing for visibility. Recipe For Results needed to stand out while clearly communicating two intertwined offerings — fitness training and meal prep — without confusing users. Their time-poor target audience also demanded fast-loading pages, intuitive navigation, and compelling calls to action on all devices.

Solutions

Bird Marketing delivered a comprehensive digital solution that included website design, SEO, and digital marketing. We facilitated brand workshops to refine positioning, then launched a mobile-first website featuring a streamlined meal-prep ordering system and persuasive, user-centric copy. Our SEO strategy included technical improvements, featured snippet targeting, and content focused on client success stories and fitness FAQs. We also executed a link-building campaign with reputable fitness blogs and local publications to boost domain authority.

Results

Recipe For Results saw a notable increase in organic impressions and keyword rankings across both personal training and healthy meal prep terms. Social media referrals quickly became a top acquisition channel, and form submissions and discovery calls grew steadily month-over-month. Positive testimonials and growing repeat subscriptions highlighted a boost in brand trust. Ongoing SEO support from Bird Marketing continues to drive visibility and position Recipe For Results as a trusted resource in the health and wellness space.

🔍 Curious about our services? Here’s what we used to achieve these incredible results:

Web Design
SEO Services
Hosting

📖 Read Our Case Study: Visit Website

Bird Marketing partnered with Northlands Infant School & Nursery, a welcoming primary school in Essex, to revamp its digital presence and improve engagement with parents and carers. As a provider of early years and Key Stage 1 education, the school needed a website that reflected its friendly ethos while offering modern functionality for its community.

Challenges

Northlands’ previous website had an outdated design that no longer aligned with its identity or values. Limited mobile compatibility made it difficult for parents using phones or tablets to access important information. Branding and imagery were inconsistent across pages, and the existing content management system was cumbersome for staff, often requiring outside help to make updates.

Solutions

Bird Marketing delivered a complete redesign, launching a vibrant, fully responsive website built on a user-friendly platform. Clear navigation, intuitive layouts, and a cohesive visual style helped convey the school’s character. We also provided staff with straightforward editing tools and training, empowering them to manage site content efficiently and independently.

Results

The new site has enhanced the digital experience for parents and carers, improved access to key information, and reduced administrative workload. Northlands now benefits from a modern, dependable online platform that reflects its values and can scale with future needs. This project demonstrates Bird Marketing’s expertise in delivering tailored, effective digital solutions for the education sector.

🔍 Curious about our services? Here’s what we used to achieve these incredible results:

Web Design

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Bird Marketing partnered with Flightworx, a specialist in aviation flight support, to revamp their digital presence and enhance their online visibility. Flightworx offers services such as aircraft chartering, flight planning, and refueling, and sought a website redesign and SEO strategy to better reflect their expertise and reach a broader market.

Challenges

Flightworx faced an outdated website structure that limited user engagement and lacked optimized content with minimal keyword focus. Additionally, they needed to compete in a highly competitive aviation digital landscape while establishing a strong online presence.

Solutions

Bird Marketing rebuilt Flightworx’s website using WordPress, creating an intuitive user experience and a design that reflected the professionalism of the aviation sector. A detailed content plan was implemented, featuring regular on-site blogs and pages updated with aviation news. Extensive on-page and off-page link building was conducted to enhance domain authority, alongside a long-term content marketing strategy aimed at engaging their target audience with relevant and timely updates.

Results

The new website design led to a noticeable increase in conversions as visitors found it easier to navigate and engage with Flightworx’s offerings. The SEO strategy resulted in high rankings for numerous commercial terms as well as breaking aviation news stories, solidifying Flightworx’s position as a leader in the aviation flight support industry. This project highlights Bird Marketing's ability to deliver tailored web design and SEO solutions that drive measurable results in competitive sectors.

🔍Curious about our services? Here’s what we used to achieve these incredible result

• Web Design
• SEO

📖 Read Our Case Study: https://bird.co.uk/case-studies/flightworx/